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| CPT ENTERTAINMENT DEVELOPS PROMOTIONAL PARTNERSHIP WITH LONDON KNIGHTS HOCKEY CLUB |
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| Mar. 25, 2010 |
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CPT Entertainment has established a marketing partnership with the London Knights of the Ontario Hockey League, an effort that also extends to CPT Entertainment’s relationship with Delaware Speedway, the NASCAR-affiliated racetrack located just west of the city.
Through the partnership, both CPT Entertainment and Delaware Speedway (CPT is the official marketing partner of the race track) will be recognized as “Proud Supporters of the London Knights Hockey Club.” Each will have a backlit sign on the upper level of the Knights’ home arena, the John Labatt Centre, and Delaware Speedway’s logo will be displayed on the Knights’ website.
In the months to come, CPT Entertainment will also help facilitate having Delaware’s NASCAR Whelen All-American Series Cars make special appearances at the John Labatt Centre during select Knights games as well as bringing London Knights players at the track this season. (Specific dates TBD)
Delaware Speedway General Manager Joe Czernai says the new alliance is an important one for the racetrack. “We’re proud to be associated with the London Knights, their fans and corporate partners and we hope this will be the start of a long-standing relationship.”
CPT Entertainment is a proud supporter of the London Knights Hockey Club and is cheering the team on as it continues through the OHL playoffs on a quest to win the Memorial Cup.
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London Knights: www.londonknights.com
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